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Event
Public event
#Tech, Media, Telecom

Navigating European rules on prominence of general interest content

22 March 2024
11:00
- 12:00
About
Speakers
Media
Registration

About

Policy makers are increasingly concerned about making sure that citizens are oriented towards content that is deemed to be of general interest or public value. Rules on prominence, findability, or discoverability have been historically developed in the context of promoting the distribution and visibility of television services. However, the question of findability has become a more complex issue given the rapidly changing viewer behaviour and the fact that media is increasingly consumed through new types of online services and digital devices, some of which may act as ‘gatekeepers’.

A new wave of EU rules seeking to secure the prominence of media content is therefore currently being adopted, proposed, and tested. The multiplicity of texts that address this issue, however, has created a piecemeal approach that generates a complex situation for all concerned.

How do the different instruments combine to create the current legal regime? How have Member States implemented national rules on prominence? How will this piecemeal approach affect the EU internal market? Should the right to personalisation under the upcoming European Media Freedom Act be extended to recommender systems of VLOPs and VLOSEs under the DSA? The latest CERRE TMT project ‘Towards Coherent Rules on the Prominence of Media Content on Online Platforms and Digital Devices’ explores these questions in an issue paper by Research Fellow Michele Ledger.

Join us on March 22, from 11.00 to 12.00 CET online, for a presentation of the issue paper and a stimulating discussion with representatives from European institutions, national regulators, industry players, and the CERRE academic team.

This event is free and open to all, but registration is required. Viewers will have the chance to submit questions for the panellists during the event.

If you cannot join us live, then the event will be available to replay on the CERRE YouTube channel afterwards.

 

Speakers

Michèle Ledger (1)
Michèle Ledger
Research Fellow
and CRIDS Research Centre, University of Namur

Michèle Ledger is a researcher at the CRIDS research centre of the University of Namur where she also lectures on the regulatory aspects of online platforms at the postmaster degree course (DTIC). She has been working for more than 20 years at Cullen International and leads the company’s Media regulatory intelligence service.

Michèle Ledger is a researcher at the CRIDS research centre of the University of Namur where she also lectures on the regulatory aspects of online platforms at the postmaster degree course (DTIC). She has been working for more than 20 years at Cullen International and leads the company’s Media regulatory intelligence service.

Anna Herold
Anna Herold
Head of Unit ‘Audiovisual & Media Services Policy’
DG CNECT, European Commission

Anna Herold is Head of the ‘Audiovisual & Media Services Policy’ unit at the European Commission’s Directorate General for Communications Networks, Content and Technology (DG CONNECT).

She has previously served as a Member of Cabinet of Günther H. Oettinger, then European Commissioner responsible for Digital Economy and Society.

Prior to that, she was Assistant to the Deputy Director-General of DG CONNECT, Roberto Viola, and before that she was in charge of electronic communications policy design in the Unit of this DG responsible for Regulatory Coordination & Business, where she led a policy outreach team on the Telecoms Single Market initiative.

She has worked for the European Commission since 2003, previously dealing with media and audiovisual policy, as well as competition policy.

Anna Herold is Head of the ‘Audiovisual & Media Services Policy’ unit at the European Commission’s Directorate General for Communications Networks, Content and Technology (DG CONNECT).

She has previously served as a Member of Cabinet of Günther H. Oettinger, then European Commissioner responsible for Digital Economy and Society.

Prior to that, she was Assistant to the Deputy Director-General of DG CONNECT, Roberto Viola, and before that she was in charge of electronic communications policy design in the Unit of this DG responsible for Regulatory Coordination & Business, where she led a policy outreach team on the Telecoms Single Market initiative.

She has worked for the European Commission since 2003, previously dealing with media and audiovisual policy, as well as competition policy.

Carolina Lorenzon
Carolina Lorenzon
Director of International Affairs
Mediaset

Carolina Lorenzon, International Affairs Director at Mediaset, heads its parent company MFE’s Brussels Office. MFE-MediaforEurope N.V. consolidates the Groups’ activities within the EU, with extensive broadcast, content production and advertsing operations in Italy and Spain. Carolina is at present Chair of the Board at ACT (Association of Commercial Televisions and VOD services in Europe) member of the General Council at CRTV (Confindustria Radio Televisioni, the Italian Association of public and private broadcasters) and Board Member at GII – Gruppo d’Iniziativa Italiana – a cross-sector gathering of Italian companies represented in Brussels.

She graduated in Communication/International Affairs (Pepperdine University, Los Angeles) with a senior thesis on “Low Earth Orbit satellites for the development of telecommunication infrastructure in Least Developed Countries”, and holds a master’s degree in Economics and Global Policy (Università Cattolica, Milano).

 

Carolina Lorenzon, International Affairs Director at Mediaset, heads its parent company MFE’s Brussels Office. MFE-MediaforEurope N.V. consolidates the Groups’ activities within the EU, with extensive broadcast, content production and advertsing operations in Italy and Spain. Carolina is at present Chair of the Board at ACT (Association of Commercial Televisions and VOD services in Europe) member of the General Council at CRTV (Confindustria Radio Televisioni, the Italian Association of public and private broadcasters) and Board Member at GII – Gruppo d’Iniziativa Italiana – a cross-sector gathering of Italian companies represented in Brussels.

She graduated in Communication/International Affairs (Pepperdine University, Los Angeles) with a senior thesis on “Low Earth Orbit satellites for the development of telecommunication infrastructure in Least Developed Countries”, and holds a master’s degree in Economics and Global Policy (Università Cattolica, Milano).

 

JM Photo
Jonathan Mackay
Project Director
Ofcom

Jonathan is a project director for the UK communications regulator Ofcom, working in the Broadcast and Media Group. He heads up teams that deliver Ofcom’s regulatory responsibilities in monitoring the performance of the UK Public Service Broadcasters (PSBs) in delivering their remits, in assessing the market impact of the BBC’s activities, and in helping ensure the UK’s PSB system is maintained and strengthened in the long-term. As part of this work, Jonathan currently leads the team providing technical advice to the UK Government on the PSB availability and prominence provisions of the UK Media Bill. He started with Ofcom in 2017 having previously worked for four years as a senior adviser with the BBC and before that a senior performance auditor with the National Audit Office specialising in the broadcast and media sector.

Jonathan is a project director for the UK communications regulator Ofcom, working in the Broadcast and Media Group. He heads up teams that deliver Ofcom’s regulatory responsibilities in monitoring the performance of the UK Public Service Broadcasters (PSBs) in delivering their remits, in assessing the market impact of the BBC’s activities, and in helping ensure the UK’s PSB system is maintained and strengthened in the long-term. As part of this work, Jonathan currently leads the team providing technical advice to the UK Government on the PSB availability and prominence provisions of the UK Media Bill. He started with Ofcom in 2017 having previously worked for four years as a senior adviser with the BBC and before that a senior performance auditor with the National Audit Office specialising in the broadcast and media sector.

Bertrand
Bertrand Scirpo
Head of the audiovisual and digital law unit and data protection officer (DPO)
France Télévisions

Bertrand Scirpo is head of the audiovisual and digital law unit and data protection officer (DPO) of France Télévisions. He was previously secretary general of the regional network of France 3, chief of staff of the RFO channel and deputy director of institutional relations at France Télévisions.

Bertrand Scirpo is head of the audiovisual and digital law unit and data protection officer (DPO) of France Télévisions. He was previously secretary general of the regional network of France 3, chief of staff of the RFO channel and deputy director of institutional relations at France Télévisions.

Sally Broughton Micova (4)
Sally Broughton Micova
Academic Co-Director
and University of East Anglia

Sally Broughton Micova is a CERRE Academic Co-Director and an Associate Professor in Communications Policy and Politics at the University of East Anglia (UEA). She is also a member of UEA’s Centre for Competition Policy.

Her research focuses on media and communications policy in Europe.

She completed her PhD in the Department of Media and Communications at the London School of Economics and Political Science (LSE), after which she was an LSE Teaching and Research Fellow in Media Governance and Policy and Deputy Director of the LSE Media Policy Project.

Sally Broughton Micova is a CERRE Academic Co-Director and an Associate Professor in Communications Policy and Politics at the University of East Anglia (UEA). She is also a member of UEA’s Centre for Competition Policy.

Her research focuses on media and communications policy in Europe.

She completed her PhD in the Department of Media and Communications at the London School of Economics and Political Science (LSE), after which she was an LSE Teaching and Research Fellow in Media Governance and Policy and Deputy Director of the LSE Media Policy Project.

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