Reform of AVMSD: Towards Coherent Rules for EU-wide Platforms that Provide Access to Media Content

As the EU prepares to review the Audiovisual Media Services Directive, this webinar will explore how Europe’s audiovisual media framework can adapt to a rapidly changing media environment.

Since the last AVMSD revision in 2018, audiences have increasingly turned to video-sharing platforms, social media, connected devices and other digital intermediaries to access audiovisual and news content. This shift has brought new challenges for media pluralism, the visibility of editorially independent content, advertising revenues and the relationship between media services and platforms. It also comes at a time when the EU regulatory landscape has become more complex, with the European Media Freedom Act, the Digital Services Act and the Digital Markets Act introducing new rules relevant to the platform environment.

Against this background, the webinar will assess whether the AVMSD remains fit for purpose and how it could be reformed to provide more coherent EU-wide rules for platforms that provide access to audiovisual and media content. Key issues will include access, findability, prominence, signal integrity, advertising, audience protection and the balance between national regulatory objectives and the internal market. The webinar will bring together policymakers, regulators, industry representatives and academic experts for a forward-looking exchange on the future of audiovisual media regulation in Europe.

It will include the presentation of CERRE’s issue paper “Reform of AVMSD: Towards Coherent Rules for EU-wide Platforms that Provide Access to Media Content”, authored by Michèle Ledger and Sally Broughton Micova.