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Event
Public event
#Tech, Media & Telecom

Reform of AVMSD: Towards Coherent Rules for EU-wide Platforms that Provide Access to Media Content

1 July 2026
11:00
- 12:00

Online

About
Programme
Speakers
Registration

About

As the EU prepares to review the Audiovisual Media Services Directive, this webinar will explore how Europe’s audiovisual media framework can adapt to a rapidly changing media environment.

Since the last AVMSD revision in 2018, audiences have increasingly turned to video-sharing platforms, social media, connected devices, and other digital intermediaries to access audiovisual and news content. This shift has brought new challenges for media pluralism, the visibility of editorially independent content, advertising revenues and the relationship between media services and platforms. It also comes at a time when the EU regulatory landscape has become more complex, with the European Media Freedom Act, the Digital Services Act and the Digital Markets Act introducing new rules relevant to the platform environment.

Against this background, the webinar will assess whether the AVMSD remains fit for purpose and how it could be reformed to provide more coherent EU-wide rules for platforms that provide access to audiovisual and media content. Key issues will include access, findability, prominence, signal integrity, advertising, audience protection and the balance between national regulatory objectives and the internal market. The webinar will bring together policymakers, regulators, industry representatives and academic experts for a forward-looking exchange on the future of audiovisual media regulation in Europe.

It will include the presentation of CERRE’s issue paper “Reform of AVMSD: Towards Coherent Rules for EU-wide Platforms that Provide Access to Media Content”, authored by Michèle Ledger.

Programme

11:00
11:02

Introduction

By Sally Broughton Micova, CERRE Academic Co-Director and University of East Anglia

11:02
11:15

Presentation of CERRE Recommendations

By Michele Ledger, CERRE Research Fellow and Research Centre in Information, Law and Society (CRIDS), University of Namur

11:15
11:25

Reaction to Paper

11:25
11:40

Discussion

11:40
11:55

Q&A Session

11:55
12:00

Conclusion

Speakers

Carolina Lorenzon
Carolina Lorenzon
Director of International Affairs
MFE-MEDIAFOREUROPE

Carolina Lorenzon, International Affairs Director at Mediaset, heads its parent company MFE’s Brussels Office. MFE-MediaforEurope N.V. consolidates the Groups’ activities within the EU, with extensive broadcast, content production and advertsing operations in Italy and Spain. Carolina is at present Chair of the Board at ACT (Association of Commercial Televisions and VOD services in Europe) member of the General Council at CRTV (Confindustria Radio Televisioni, the Italian Association of public and private broadcasters) and Board Member at GII – Gruppo d’Iniziativa Italiana – a cross-sector gathering of Italian companies represented in Brussels.

She graduated in Communication/International Affairs (Pepperdine University, Los Angeles) with a senior thesis on “Low Earth Orbit satellites for the development of telecommunication infrastructure in Least Developed Countries”, and holds a master’s degree in Economics and Global Policy (Università Cattolica, Milano).

 

Carolina Lorenzon, International Affairs Director at Mediaset, heads its parent company MFE’s Brussels Office. MFE-MediaforEurope N.V. consolidates the Groups’ activities within the EU, with extensive broadcast, content production and advertsing operations in Italy and Spain. Carolina is at present Chair of the Board at ACT (Association of Commercial Televisions and VOD services in Europe) member of the General Council at CRTV (Confindustria Radio Televisioni, the Italian Association of public and private broadcasters) and Board Member at GII – Gruppo d’Iniziativa Italiana – a cross-sector gathering of Italian companies represented in Brussels.

She graduated in Communication/International Affairs (Pepperdine University, Los Angeles) with a senior thesis on “Low Earth Orbit satellites for the development of telecommunication infrastructure in Least Developed Countries”, and holds a master’s degree in Economics and Global Policy (Università Cattolica, Milano).

 

Sally Broughton Micova (4)
Sally Broughton Micova
Academic Co-Director
and University of East Anglia

Sally Broughton Micova is a CERRE Academic Co-Director and an Associate Professor in Communications Policy and Politics at the University of East Anglia (UEA). She is also a member of UEA’s Centre for Competition Policy.

Her research focuses on media and communications policy in Europe.

She completed her PhD in the Department of Media and Communications at the London School of Economics and Political Science (LSE), after which she was an LSE Teaching and Research Fellow in Media Governance and Policy and Deputy Director of the LSE Media Policy Project.

Sally Broughton Micova is a CERRE Academic Co-Director and an Associate Professor in Communications Policy and Politics at the University of East Anglia (UEA). She is also a member of UEA’s Centre for Competition Policy.

Her research focuses on media and communications policy in Europe.

She completed her PhD in the Department of Media and Communications at the London School of Economics and Political Science (LSE), after which she was an LSE Teaching and Research Fellow in Media Governance and Policy and Deputy Director of the LSE Media Policy Project.

Portrait of Michele Ledger, CERRE Research Fellow and CRIDS Research Centre of the University of Namur
Michèle Ledger
Research Fellow
and Research Centre in Information, Law and Society (CRIDS), University of Namur

Michèle Ledger is a researcher at the Research Centre in Information, Law and Society (CRIDS) of the University of Namur where she also lectures on the regulatory aspects of online platforms at the postmaster degree course. She has been working for more than twenty years at Cullen International and leads the company’s Media regulatory intelligence service.

Michèle Ledger is a researcher at the Research Centre in Information, Law and Society (CRIDS) of the University of Namur where she also lectures on the regulatory aspects of online platforms at the postmaster degree course. She has been working for more than twenty years at Cullen International and leads the company’s Media regulatory intelligence service.

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