Skip to content
CERRE think tank Logo
  • About us
    • About CERRE
    • Our team
    • Board of Directors
    • Careers
    • Transparency & Independence
    • FAQs
  • Areas of expertise
    • Energy, Mobility & Sustainability
    • Tech, Media, and Telecommunications
    • Cross-sector
  • Publications
    • Ambitions for EU 2024 – 2029
    • Global Governance for the Digital Ecosystems
  • Events
    • Upcoming events
    • Past events
  • Blogposts
  • Insights
  • Media Room
    • Press Releases
    • Press Coverage
  • Membership
    • Our members
    • Become a member
  • Contact
  • About us
    • About CERRE
    • Our team
    • Board of Directors
    • Careers
    • Transparency & Independence
    • FAQs
  • Areas of expertise
    • Energy, Mobility & Sustainability
    • Tech, Media, and Telecommunications
    • Cross-sector
  • Publications
    • Ambitions for EU 2024 – 2029
    • Global Governance for the Digital Ecosystems
  • Events
    • Upcoming events
    • Past events
  • Blogposts
  • Insights
  • Media Room
    • Press Releases
    • Press Coverage
  • Membership
    • Our members
    • Become a member
  • Contact
Filter by Sectors





Publications
#Tech, Media, Telecom

Choice Architecture for End Users in the DMA

  • December 8, 2023
Share.
Document(s)
Download the issue paper

This issue paper is part of a broader CERRE project on the European Union’s Digital Markets Act.

This paper builds on the 2022 CERRE paper “DMA switching tools and choice screens”, which set out several issues of scope and implementation in relation to various elements of the DMA which involved issues of choice architecture. In this paper, CERRE Research Fellow Amelia Fletcher seeks to consider choice architecture issues in a somewhat more general way, highlighting some key issues that arise, and seeking to identify some core principles for the design of choice architecture.

Specifically, the author identifies and discusses three legal principles (effectiveness, proportionality and non-discrimination) and three economic principles (employ the ‘attend, access, assess, act’ choice framework, carry out ex ante testing, evaluate impact ex post).

Stay tuned and read our newsletter not to miss our upcoming publications on other groups of DMA obligations!

Author(s)
Loading...
Amelia Fletcher (3)
Amelia Fletcher
Research Fellow
and University of East Anglia

Amelia Fletcher CBE is a Professor of Competition Policy at the Centre for Competition Policy, University of East Anglia and co-editor of the Journal of Competition Law and Economics. She also acts as an expert witness.

She has been a Non-Executive Director at the UK Competition and Markets Authority (2016-2023), Financial Conduct Authority (2013-20) and Payment Systems Regulator (2014-20), and a member of Ofgem’s Enforcement Decision Panel (2014-2022). She has also been a member of DG Comp’s Economic Advisory Group on Competition Policy, and was a member of the Digital Competition Expert Panel, commissioned by the UK Treasury and led by Jason Furman, which reported in March 2019.

She was previously Chief Economist at the Office of Fair Trading (2001-2013), where she also spent time leading the OFT’s Mergers and Competition Policy teams. Before joining the OFT, she was an economic consultant at Frontier Economics (1999-2001) and London Economics (1993-1999).

She has written and presented widely on competition and consumer policy. In her ongoing research, Amelia has a particular interest in the implications for competition and consumer policy of behavioural economics and online markets.

Amelia has a DPhil and MPhil in economics from Nuffield College, Oxford.

Amelia Fletcher CBE is a Professor of Competition Policy at the Centre for Competition Policy, University of East Anglia and co-editor of the Journal of Competition Law and Economics. She also acts as an expert witness.

She has been a Non-Executive Director at the UK Competition and Markets Authority (2016-2023), Financial Conduct Authority (2013-20) and Payment Systems Regulator (2014-20), and a member of Ofgem’s Enforcement Decision Panel (2014-2022). She has also been a member of DG Comp’s Economic Advisory Group on Competition Policy, and was a member of the Digital Competition Expert Panel, commissioned by the UK Treasury and led by Jason Furman, which reported in March 2019.

She was previously Chief Economist at the Office of Fair Trading (2001-2013), where she also spent time leading the OFT’s Mergers and Competition Policy teams. Before joining the OFT, she was an economic consultant at Frontier Economics (1999-2001) and London Economics (1993-1999).

She has written and presented widely on competition and consumer policy. In her ongoing research, Amelia has a particular interest in the implications for competition and consumer policy of behavioural economics and online markets.

Amelia has a DPhil and MPhil in economics from Nuffield College, Oxford.

More publications

on #Tech, Media, Telecom

What policy interventions for a competitive AI sector?
3 July 2025
Is the DMA Ready for Agentic AI?
3 July 2025
A Competition Policy for Cloud and AI
17 June 2025
DMA@1: Looking Back and Ahead
26 March 2025
DSA Implementation Forum: Protection of Minors
25 March 2025
AI Act Implementation Forum: Legal Principles and Technical Requirements
4 February 2025
Which Governance Mechanisms for Open Tech Platforms?
28 January 2025
Better Law-Making and Evaluation for the EU Digital Rulebook
22 January 2025
Navigating the Revolution: Policy Recommendations for Inclusive AI
21 January 2025
Shaping the Future of European Consumer Protection: Towards a Digital Fairness Act?
3 December 2024

Stay informed

Subscribe to our newsletter for our latest updates

Subscribe now

Centre on Regulation in Europe asbl (CERRE)

Avenue Louise, 475 (box 10)
1050 Brussels, Belgium
T.: +32 2 230 83 60
E-mail: info@cerre.eu  

Linkedin-in Youtube Link
  • Copyright CERRE 2010-2024
  • BE 0824446055 RPM Bruxelles
About
  • About Us
  • Team
  • Board of Directors
  • Annual review
  • Careers
  • Transparency & Independence
  • FAQs
Expertise
  • Energy, Mobility & Sustainability
  • Tech, Media, Telecom
  • Cross-sector
More
  • Publications
  • Events
  • Blogposts
  • Insights
  • Privacy & Legals
  • Cookie Policy

Centre on Regulation in Europe asbl (CERRE)

Avenue Louise, 475 (box 10)
B-1050 Brussels – Belgium
T.: +3222308360
E-mail: info@cerre.eu 

BE 0824446055 RPM Bruxelles

Linkedin-in Youtube
About
  • About Us
  • Team
  • Board of directors
  • Annual review
  • Careers
  • Transparency & Independence
  • FAQs
Expertise
  • Energy & Sustainability
  • Tech, Media, Telecom
  • Mobility
  • Cross-sector
More
  • Publications
  • Events
  • News & insights
  • Our members
  • Become a member

This website uses cookies to ensure you get the best experience.

OK
CERRE Privacy Policy