Petra Wikström is Director of Public Policy at the Nordic mediaand digital consumer brands group Schibsted.

Ms Wikström has extensive experience in working with EU policy for several Nordic media companies, both as a self-employed consultant as well as head of public affairs for the largest commercial broadcasters in Sweden and Finland.

She has worked at various media associations both in London and Brussels and has been member of the board of the Association of Commercial Television in Europe (ACT).