Matt is a senior lawyer in the EU Regulatory Team at TikTok. Matt’s role involves leading consumer regulatory compliance and implementation advice, as well as developing policy and strategy positions on all areas of consumer law and regulation. In the context of online choice architecture, Matt co-ordinates the cross-functional team advising on the full suite of UK and EU legislative instruments covering this topic.  Prior to TikTok, Matt spent over 11 years at Sky UK (part of the Comcast Group) leading the consumer legal advice across their pay-TV and highly-regulated telecommunications products.