Egelyn Braun is an EU official at the European Commission, currently serving as “Team Leader – Digital and Unfair Commercial Practices” in DG Justice. She has worked on EU consumer protection policy since 2016 and coordinates the Fitness Check of EU consumer law on digital fairness. She has worked on several projects related to online choice architectures, such as the Commission’s 2021 guidelines on the application of the Unfair Commercial Practices Directive and the 2022 behavioural study on dark patterns. She is an Estonian national with law degrees from Maastricht University in the Netherlands and the European University Institute in Italy.