Audiovisual advertising: recommendations for a more level playing field

03/04/2019 - 14:00 to 17:00
The University Foundation, rue d'Egmont 11, 1000 Brussels

This event will present the results and policy recommendations of our research project ‘The playing field in audiovisual advertising: What does it look like and who’s playing?’

This new report, led by CERRE Research Fellow Sally Broughton Micova* analyses the competition for advertising and sponsorship revenues between various producers and disseminators of audiovisual content.

It investigates the playing field of audiovisual advertising in which both legacy audiovisual media services and new online services are operating.

Join key actors from the media and digital sectors including industry players, regulators as well as representatives from the EU institutions to discuss the findings of this new research.



  • Free for CERRE members and CERRE academics
  • Free for representatives from EU Institutions and from Governments
  • Fee for non-CERRE members and non-CERRE academics


* Sally Broughton Micova is a Lecturer in Communications Policy and Politics, Centre for Competition Policy, University of East Anglia and Visiting Fellow, LSE Media Policy Project, London School of Economics and Political Science.






Chairman's welcome & introduction


Bruno Liebhaberg

Director General,



Presentation of the CERRE report | Part 1: Relationships and dynamics


Sally Broughton Micova

Research Fellow, CERRE

Lecturer, Communications Policy & Politics,
University of East Anglia


Sabine Jacques

Senior Lecturer, IP/IT & Media Law,
University of East Anglia




Panel discussion: 'Relationships and dynamics'


  • What resources are necessary for building and maintaining relationships within the ecosystem?
  • Where is there sufficient transparency and where is it needed?
  • How could AVMS providers work together to achieve greater benefits of scale without threats to necessary media plurality?
  • Is there concentration within the ecosystem and if, so where?



Coffee break


Presentation of the CERRE report | Part 2: 'Advertising inventory and decision-making'


Panel discussion: 'Advertising inventory and decision-making'
  • How different are the advertising options available on VSPs and audiovisual media services?
  • What role do qualitative rules on advertising play in decision making and where is further approximation needed?
  • How are audience or user metrics used in campaign planning?
  • What kind of standardisation of metrics is desirable and/or possible?





Cocktail reception



Martin Cave

Joint Academic Director, CERRE 
Visiting Professor, London School of Economics and Political Science



Nina Elzer 

Senior Public Affairs Manager,
European Association of Communications Agencies




Tristan Gijsenbergh 

Public Affairs and Policy Officer,
European Advertising Standards Alliance




Bernardo Herman

Director, EU affairs, 
CSA (Belgium)



Anna Herold

Head of Unit 'Audiovisual & Media Services Policy', 
DG CNECT, European Commission



Krzysztof Kuik

Head of Unit 'Antitrust: Media', 
DG COMP, European Commission



Carolina Lorenzon

Director, International Affairs, 



Conor Murray

Director, Regulatory & Public Affairs, 
European Association of Television and Radio Sales Houses



Francesco Sciacchitano

Senior Legal Officer,





Wednesday 3 April 2019, 14.00-17.00,
The University Foundation, rue d'Egmont 11, 1000 Brussels

CERRE members and nominated guests receive priority when registering. All other registrations are provisional until confirmed by email by CERRE. If you have any questions about your registration, or do not receive a confirmation email, please contact